After watching two different news broadcasting i can better understand, how seriousness affect the audience. And how false news misleads the media, in the today show with Jon Stewart, many jokes and cursing take the primary role in delivering their news effectively. they try to prove how their point of view is correct, and they put down the other side by making heavy jokes about them.  Effective because its funny, and people like to laugh. although they do deliver accurate information, this source should not be credited as a reliable source of news. On the other hand FOX news has a different side, their female reporter in the video i watched was very serious, and takes her job very professionally. And knows how to report news effectively by bringing up interesting questions to the politician being interviewed.  although the daily show provides current news, the jokes bring down the credibility, and mostly effective as a comedy show.