Unit 1, Issue 1

     Schiller's point of view towards the media to create, process, refine, and preside over the circulation of images and information, which determine our beliefs and attitudes, and ultimately, our behavior. Schiller has five myths that structure content also influence the identification of personal choice with human freedom. His first myth is of individualism and personal choice, which states that manipulation is the greatest trimuph, meaning people don't think for themselves. The second myth of neutrality, is the belief that things are the way they are naturally and inevitably. The third myth of unchanging human nature, which states that what human nature is seen to be, ultimately effects the way human beings behave. The fourth myth is the myth of absence of social conflict, consciousness controllers in their presentation of the domestic scene deny absolutely the presence of social conflict. The last myth is the myth of media pluralism, which is when personal choice is exercised in an environment of cultural information where a diversity is the image. (Hanson, pgs 5-9)

     I believe Schiller's myths and theories exemplify a very structural style of living. These myths can be seen as a way to live by to where is appears to be ideal to the media and with what they approve. The one myth that I really do agree with is the second one. I feel that things do happen naturally and you can't change that.